I’m Frances, & I am delighted to meet you!

I am a cultural entrepreneur, mentor and coach on a mission to help YOU (creative/entrepreneur/multi-passionate & artist/musician/writer) reconnect to your purpose and resources and manifest your full creative potential!

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How it all came about

My journey started in Ticino, Switzerland …

I spent a lot of my childhood and early adulthood with my nose buried in a book. One of my favourite memories is of reading in the treehouse my father built in an old chestnut tree. Legs dangling, the breeze rustling the leaves. Bliss!

Unsurprisingly, I studied literature at Berne University. After graduating, I pursued a career in the management of cultural institutions, first in the library world and then I held different leadership positions in the classical music industry. In the past years, I created and co-directed the LEAD! Foundation and Fiskars Festival, an organisation dedicated to helping young and talented artists on the cusp of professional life.

My coaching adventure started in Stockholm, Sweden…

A few years ago, a festival in Stockholm invited me to mentor and coach gifted young musicians. I felt privileged to listen and answer the queries the young people posed. What they said, however, was sobering. From stories of abuse and stage fright to practical questions about taking the first career steps, everyone had their own challenging journey.

What most of them had in common, however, was a loud and often debilitating inner critic, perfectionist and other saboteurs that stopped them from performing with confidence and joyfully pursuing their career and dreams.

Wanting to help and recognising the need for an in-depth education to better serve my clients, I studied with the Co-Active Training Institute (CTI). Considered the gold standard of coaching, it is recognised as the industry’s most rigorous professional coach training and certification program.

Mental Health

On befriending saboteurs & forging wholehearted journeys for creative human beings

The experience and insights into taming perfectionism, self-doubt, career, and creativity I gained from working with young artists have allowed me to support people from many realms. Still passionate about the cultural world, I now coach entrepreneurs wanting to boost their creativity and accomplishments at work, successful professionals looking to alter or enliven their careers, artists and performers at all stages of their life journey.

Helping talented humans and creative minds design their existence by reconnecting to their passions and strengths has become my mission.

& I would love to help you too!

Fun Facts about me

in a nutshell


I dream of having a festival on a Greek island


I love sushi


One day I will write a book 


I have a beautiful daughter 


I’m passionate about neuroscience


I am moved by art and music


I speak, coach & dream in 5 languages


I genuinely love my clients

Coaching for you

Creative Life & Career Coaching

Infuse your life with creativity and purpose

Unlock your creative potential and discover your purpose in business and life. In 6 to 12 sessions, we will identify what is holding you back, delve into your values and purpose, and tap into the inner resources and strengths you need to spark creativity, find the work you love, & live with more intention.