I’m Frances, & I am delighted to meet you!

I offer guidance and support to musicians, artists and creatives struggling with self-doubt and self-sabotage. I understand the challenges that come with pursuing a career in the arts. Whether it’s navigating the pressures of performing on stage or dealing with personal struggles, I’m here to help by creating an environment where individuals can thrive and achieve success both on stage and in their personal lives.

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How it all came about

My journey started in Ticino, Switzerland …

I spent a lot of my childhood and early adulthood with my nose buried in a book. One of my favourite memories is of reading in the treehouse my father built in an old chestnut tree. Legs dangling, the breeze rustling the leaves. Bliss!

Unsurprisingly, I studied literature at Berne University. Upon completing my studies, I pursued a career in managing cultural institutions. I began in the library world before moving on to hold various leadership positions in the classical music industry. I was the deputy director of the Zurich Chamber Orchestra (ZKO) for many years. More recently, I co-founded and co-directed the LEAD! Foundation and Fiskars Festival, an organisation committed to supporting young and talented artists at the threshold of their professional careers in collaboration with Finnish conductor Jukka-Pekka Saraste.

My coaching adventure started in Stockholm, Sweden…

A few years ago, a festival in Stockholm invited me to mentor and coach talented young musicians. I felt privileged to listen to the young people and answer their questions. But what they said was sobering. From stories of breakdowns and stage fright to practical questions about taking the first steps in their careers, each had their own challenging journey.

But what most of them had in common was a loud and often crippling inner critic, self-doubt and other self-sabotaging behaviours that prevented them from performing with confidence and pursuing their careers and dreams with joy.

Wanting to help and recognising the need for an in-depth education to better serve my clients, I studied with the Co-Active Training Institute (CTI). Considered the gold standard of coaching, it is recognised as the industry’s most rigorous professional coach training and certification program.

Mental Health

Building relationships with saboteurs and creating meaningful paths for creative individuals

My experience working with young artists has given me valuable insights into managing perfectionism, self-doubt, career, and creativity. An insatiable reader and learner, I incorporate aspects of mindfulness, somatics, polyvagal theory, and neuroscience into my coaching practice to help my clients overcome barriers and build a strong foundation for a successful and confident life.

I work with artists, musicians and creatives at every stage of their journey, as well as entrepreneurs looking to enhance their creativity and success at work and successful professionals seeking a career change.

So I know, wherever you are in your journey, you can change your story!

Shall we start?

About me

in a nutshell


I dream of having a festival on a Greek island


I love sushi


One day I will write a book 


I have an amazing daughter


I’m passionate about neuroscience


I am moved by art and music


I speak, coach & dream in 5 languages


I genuinely love my clients

Coaching for you

1:1 Coaching with Frances


Feeling stuck as a musician, artist, or creative is common, but you don’t have to navigate it alone! If self-doubt and obstacles are holding you back, or if you want to regain your confidence and reconnect with your purpose, I’m here to guide you.

As your coach, I’ll walk with you on this transformative journey. Together we’ll explore your values, tap into your hidden resources and silence your inner critic and self-sabotaging behaviour. By harnessing your unique strengths, I’ll help you realign with your purpose and rediscover the sheer joy of being in complete creative flow on stage, in your art and in your life.